The audience that will tune in to Super Bowl LVI on February 13, 2022, will likely be the most diverse in years. Hispanic NFL fans have grown exponentially over the past decade, and there are a few reasons why this…
Understanding Latinos’ nuanced healthcare needs and challenges is essential when planning and executing successful in-culture marketing strategies. If you’re in the business of health, here are 6 healthcare insights to consider when marketing to Hispanics.
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s evolution. Captura Group continues to solidify its leadership team by naming Elba Intriago as Vice President of Client Partnerships.
We are am raising a glass to good health, the future, and to the 20 year anniversary of Captura Group, a pioneering Hispanic and digital-first marketing agency.
The Association of National Advertisers, with certifications from the National Minority Supplier Development Council & Women’s Business Enterprise National Council, recognizes us as a Minority & Women-Owned Business. With a team of diverse voices and leaders, we are able to…
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO, October 5, 2021 - Captura Group, a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift minority communities, recently announced that…
Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped into the La Vaquita brand’s rich heritage to drive awareness and incremental in-store visitation. The brand was facing increased competition and turned to Captura Group…
As the U.S. begins to see the light at the end of the COVID tunnel, focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting…
Today Latinos over-index in all things digital, including social media engagement, e-commerce, and even virtual reality.
