The 2023 World Baseball Classic was a huge success from an audience, engagement, and merchandising perspective. The tournament featured teams from across the world with the final between Japan and the U.S. drawing a peak of 6.5 million viewers (a…
Check out our 10 Favorite Companies at Expo West 2023 Expo West is a culinary paradise that showcases the best natural, organic, and healthy products in the food industry. This year, we were thrilled to discover a variety of Latino…
Captura Group is pleased to be recognized by the American Advertising Federation’s (AAF) Mosaic Awards for our Pop-Tarts Día de Muertos campaign as the winner of the best Integrated Creative Campaign category.
During the HMC’s Strategic Excellence Award webinar, Sandra Auren, Captura Director of Insights & Strategy shared the insights that served as the cornerstone for the campaign, the challenges & opportunities they faced, and how the teams were able to engage…
As a Certified Minority & Women-Owned Business, Captura Group also strives to give back to minority communities and takes pride in opening doors for highly qualified diverse talent and partners. “A simple yet very effective way to support these diverse…
Captura Group shared key principles for highly relevant and impactful Hispanic marketing with participants at a recent AIMM member-exclusive Lunch & Learn.
Julie Bowerman & Chelsea Jenkins shared some of the milestones of Kellogg’s multicultural marketing journey to be named Hispanic Marketing Council's 2022 Marketer of the Year.
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer. Brands and retailers may be missing out on cultural connections with the U.S. Hispanic audience by improperly focusing on a single holiday.
Captura Group is proud to announce a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts.
When it comes to booming markets such as Plant-based Food and Beverages, experience and familiarity with its burgeoning diverse segments can make or break a strategic marketing approach. Choosing the right partner, and building an understanding of the cultural factors…
