The Day of Reckoning is Coming for Hispanic Marketing
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.
Why Brands Should Celebrate Hispanic Marketing Post-COVID
We are am raising a glass to good health, the future, and to the 20 year anniversary of Captura Group, a pioneering Hispanic and digital-first marketing agency.
Andreina Barroso Joins Captura Group as VP of Amplification
Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s transformation CHICAGO, October 5, 2021 - Captura Group, a Hispanic and digital-first full-service agency obsessed with helping brands connect with and uplift minority communities, recently announced that…
6 Sure Fire Multicultural Insights to Optimize 2022 Marketing Planning
This year has been marked by unprecedented change in society, the economy, and the health of all Americans. In times like these marketing planning based on a high level of certainty has advantages. To that end here are 6 insights…
Captura Group Teams Up with Pereira O’Dell for Zelle® Campaign
In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the category - by prioritizing an audience of digital-savvy 35-54 year old’s on the lookout for new technology to streamline their busy lives. We worked together to…
Latinos are Saving our National Pastime One Bat Flip at a Time
The growth of Latino fans and players have been key to the resurgence of baseball, but what’s really behind the increased popularity of the sport is culture. Latinos are making baseball more fun. For marketers looking to drive growth, learn…
Hispanic Digital Marketing Case Study: Consumer Packaged Goods
Captura Group partnered with La Vaquita to develop an insight-driven, culturally relevant campaign that tapped into the La Vaquita brand’s rich heritage to drive awareness and incremental in-store visitation. The brand was facing increased competition and turned to Captura Group…
U.S. Hispanics Will Reboot the Post-COVID Economy
As the U.S. begins to see the light at the end of the COVID tunnel, focus will turn towards the post COVID economy and how brands can drive growth. Smart marketers have discovered that investing in a digital-first approach, targeting…
U.S. Hispanic Students Are Transforming Higher Ed
The pandemic has thrown a curveball at the world, and we’ve all had to adapt our business and our lives to adjust to the new needs. Higher education institutions were some of the first to shift to virtual programming in…