Hispanic Advertising Industry trailblazer joins Captura Group’s leadership team to continue the agency’s evolution
CHICAGO, November 16, 2021 – Captura Group, a Hispanic and digital-first full service agency obsessed with helping brands connect with and uplift minority communities, continues to solidify its leadership team by naming Elba Intriago as Vice President of Client Partnerships.
Recognized by the American Advertising Federation as one of the top 20 women in advertising in Dallas, Elba brings deep expertise, passion and business acumen to Captura Group. Elba is an advertising leader, particularly in the multicultural space specializing in marketing to U.S. Hispanics. She has successfully led brands including McDonald’s, Anheuser-Busch, Boost Mobile, Avocados From Mexico, Ocean Spray, Visionworks, Lincoln and Advance Auto Parts.
Intriago will oversee the Client Partnership at Captura Group, with a focus on driving business results for our clients. “I’m beyond thrilled to count on Elba to lead our client partnerships. She is a proven leader with a trajectory of success” explained Walter Boza, President and General Manager of Captura Group. “Elba and the organization share the vision that to drive business results for our clients we must continue to build long-term partnerships with our clients,” added Boza.
“I am thrilled to join Captura Group at an exciting time in the company’s growth and look forward to leveraging my experience to provide additional strategic value to Captura’s current and future client partners” – Elba Intriago
Elba will report directly to Boza and will be a key member of the leadership team driving the agency’s vision forward. “Bringing Elba to Captura Group consolidates a first-class leadership team. We are seeing tremendous growth for clients who are partnering with us to employ our proven Hispanic and digital-first approach and anticipate this growth to continue to accelerate into the future. We will also continue to make strategic investments in the right talent and tools to help our clients harness the multicultural opportunity,” said Boza.
About Captura Group:
Founded in 2001, Captura Group is a Hispanic and digital-first full service agency obsessed with helping brands connect with and uplift minority communities. Captura Group has established itself as an industry leader by successfully leveraging the power of innovation and cultural intelligence to accelerate growth for its clients, including Kellogg’s, Fiesta Auto Insurance, Dairy Farmers of America, AARP Foundation, Viva Seguros, Zelle, 99 Cents Only Stores, E&J Gallo Winery and others.
Captura Group is a certified Hispanic and Women-owned enterprise with offices in Chicago, Los Angeles, San Diego, Dallas and Miami.
Contact: Molly Voska | Marketing Manager