A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention – there are 20 million Hispanic pet owners in the U.S.! This fact really put the magnitude of the Hispanic…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
We are passionate about the Spanish language. Being a Hispanic digital agency, it’s in our DNA. On this blog, we’ve talked about the importance of nuance, the benefit of a dual language strategy, and even when to use Spanglish to…
This week I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic Advertising Agency over 15 years ago, the opportunity to serve on AHAA’s board is a huge aha…
Another year is coming to a close, and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
Despite the fact that the 2016 presidential election did not go how most Latinos would have hoped, there are some important insights that marketers can glean from it. The numbers are in, and Latinos clearly showed their strength and the…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
Bravo to Ad Age for publishing the 13th annual Hispanic Fact Pack – a comprehensive guide that is chock full of statistics about the Hispanic market and advertising industry. Each year I look forward to analyzing the Hispanic Fact Pack…
Como ya hemos planteado otras veces en este blog, los hispanos son la minoría más grande en Estados Unidos y el segmento más activo en línea. Es por esto que es clave que cualquier marca que quiera crecer en este…
