Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being, and are more than ever financially prepared for it. Hispanics are not only the fastest growing minority in the United…
Integrating a mobile strategy into your brand’s messaging is essential when looking to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year. Relative to the general market, U.S. Hispanics have embraced mobile technology…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
Last month, we opined on Amazon’s rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to…
Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…
Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
For anyone who uses Hispanic visuals as part of their content and creative efforts, finding Hispanic stock images in popular stock photo banks is both easy and hard. Easy, because a single search for “Hispanics” or “Latinos” returns from 100,000…
For U.S. Hispanics, there’s more to Easter than bunnies and colored eggs. In 2013 Nielsen reported that 47% of Hispanics considered the holiday a “Main Hispanic Celebration.” Like Día de los Muertos, Easter is rooted in religious beliefs (55% of…
Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to “empower people to express themselves, live in the moment, learn about the world and have fun together.” Flush with…
