In 2021, Pereira O’Dell set out to reposition Zelle® out of the sameness of the category – by prioritizing an audience of digital-savvy 35-54 year old’s on the lookout for new technology to streamline their busy lives. POD and Zelle® chose Captura Group, a Hispanic and digital-first agency, to collaborate with them to develop a Spanish language integrated campaign that resonated with Hispanics, a key target segment for the brand. The objective was to create fun, relatable, and authentic families who shared the same values. The campaign features families who love talking about Zelle® every chance they get. So much so, that they seem to find a way to casually insert Zelle® into their everyday conversations. A series of thirty-second spots were developed in English and Spanish, along with online cutdowns for an August launch.
Captura Group collaborated with POD throughout the entire process, from strategy and creative development through production.
“Captura made it all feel easy. Their expertise expanded on my Central American perspective to ensure that the Spanish language work was true to our brand while feeling natural and authentic to the broad countries and backgrounds that the Hispanic community encompasses.”
– Josh Fajardo, Zelle
“The Captura team is an absolute pleasure to work with. They gave us the confidence we needed to ensure our English campaign creative adapted for the Latinx target audience.”
– Hillary Ashton, Pereira O’Dell
About Captura Group
We are a Hispanic and digital-first full-service agency obsessed with helping brands succeed in a multicultural world. Founded in 2001, Captura Group is an industry leader through successfully leveraging the power of innovation and cultural intelligence to accelerate growth for our clients.
Our full-service bilingual capabilities ignite, create, and amplify behavior-changing ideas, and inspire brands to discover and embrace their rightful purpose and ownable place within the diverse markets they serve. Acceleration growth for your brand at www.capturagroup.com.
About Pereira O’Dell
Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O’Dell is a full-service bi-coastal creative agency with offices in San Francisco and New York. Clients include Adobe, Fifth Third Bank, Rakuten, MINI, Stella Artois, Corona, Intel, The Cheesecake Factory, and several brands under the General Mills umbrella. Pereira O’Dell has amassed over 100 respected Advertising and entertainment awards including numerous Cannes Lions, Clio’s, D&AD Pencils, Effie’s, and an Emmy win. For more information, please visit www.pereiraodell.com.