U.S. Hispanic Market Expert to Expand Agency’s Strategic Capabilities and Offering
Captura Group, a leading agency that brings together strategic business expertise and marketing creativity to help brands grow in a digital and multicultural world, is pleased to announce that Jennifer L. Woods has joined its team as Managing Director. Jennifer will be responsible for expanding and scaling the agency’s insights and strategy capabilities and overall thought leadership to drive brand growth for Captura Group’s clients. She will be based in Chicago to grow the agency’s geographic footprint, which currently includes San Diego and New York.
Jennifer comes to Captura Group with more two decades of experience within the U.S. Hispanic and broader multicultural marketing industry, including leadership roles within agency, media and research & measurement entities. The first 18 years of her career were spent at The San Jose Group (SJG), an agency known for helping to launch the U.S. Hispanic advertising industry. At SJG, she helped brands in more than 40 categories successfully enter the U.S. Hispanic market and ultimately helped to create SJG’s strategic consulting and PR divisions. She later went on to serve as Director of Business Development for New Futuro, an award-winning and socially innovative media and events platform that helped companies engage with U.S. Latino families and their students navigating the pathway to college. Most recently, Jennifer worked as VP Media Client Solutions at Nielsen, where she helped expand best practices for measuring U.S. Hispanic and multicultural audiences and driving growth for marquis media clients like Univision. She has also supported the expansion of industry-wide initiatives like the Alliance for Inclusive and Multicultural Marketing (AIMM), led by the ANA.
With a growing roster of national and regional clients, including Kellogg Company, Unilever, Sierra Club, Fiesta Insurance, E&J Gallo Winery, and Scripps Health, Captura Group has earned an unparalleled reputation for its strategic and creative digital-first capabilities that deliver multicultural growth. The agency’s agile program delivery model and breakthrough solutions have driven measurable business results with multicultural audiences across a variety of touchpoints including digital media such as websites, video, mobile, and social; influencers and earned media; shopper marketing and experiential.
“Jennifer brings a robust level of vision, expertise and leadership to Captura Group, which will help us respond even more keenly to the growing demands of our clients,” said Captura Group’s co-founder and Chief Strategy Officer, Lee Vann. “More and more, we are being asked to drive not just digital strategy for our clients, but also their total U.S. Hispanic strategy, with digital at the center. Jennifer not only has proven analytical skills, but also a diverse set of perspectives from working in so many parts of our industry. We’re excited to have her on-board to help us scale and expand the value Captura Group brings to our clients,” Vann added.
“I am honored to join Captura Group at such an exciting time in our industry,” said Jennifer Woods. “Clients are recognizing the importance of strategic roadmapping and digital engagement as absolute cornerstones to their multicultural growth. Captura Group lives at the perfect intersection of these two engines, with an unwavering commitment to excellence and a proven ability to deliver business results. I look forward to working with our stellar team and amazing roster of clients to chart new pathways for growth,” Woods said.