What we do
We grow our clients’ businesses by creating and amplifying engaging experiences that connect companies and organizations with online Hispanics.
How we do it
By combining deep consumer insights with actionable business objectives, we deliver relevant and breakthrough experiences at the right time and through the right channels.
Explore our services
Research and Strategy
Think before you act.
With clear and actionable business objectives, we create holistic digital strategies with concrete goals and performance metrics. We start by defining the target audience and understanding them intimately. We then analyze our clients’ business and competitors to develop a strategy that drives growth.
What we offer
- Qualitative and quantitative Hispanic . user research
- Internal assessment and competitive . benchmarking
- Usability testing
- Hispanic digital strategy . development
Tips and Tricks
Hispanic millennials are growth drivers. Look closely as this segment for areas of opportunity.
Experience Design
Informed creative leads to results.
Breakthrough creative that is relevant and engaging requires deep consumer insights and effective messaging. Captura Group’s cross-disciplinary experience design team is integrated with our research/strategy team and bilingual content team to deliver comprehensive digital experiences that generate results.
What we offer
- User experience development.
- Website design and development
- Mobile / applications
- Digital media creative
- Social creative
- Email / SMS
- Technology Integration
Tips and Tricks
Mobile is a must for connecting with Hispanics. When creating a Hispanic digital experience, think mobile first.
Bilingual Content
Language communicates but culture connects.
Captura Group’s specific expertise is in creating relevant and engaging content at scale across a variety of channels and formats, in English and Spanish. Our award-winning content capabilities enable our clients to engage in a relevant dialogue with online Hispanics and drive growth.
What we offer
- Editorial and visual content strategy
- Bilingual content development
- Content management
- Content marketing including distribution
- Social media and community management
Tips and Tricks
Hispanics actively engage with content that connects with them at a cultural level.
Online Marketing
Right Channels with the right message at the right time.
The promise of online marketing is in its effectiveness and measurability. Captura Group understands the Hispanic online marketing and media landscape across all digital channels and can plan and execute an integrated marketing program, whether in conjunction with your media agency or alone.
What we offer
- Digital media planning, buying and management
- Content distribution
- Partnerships and influencers
- CRM
Tips and Tricks
Did you know that you can target Hispanics by language preference on Facebook?
Analysis & Insight
Data analysis to convert insights into action.
We help our clients figure out what to measure, how to measure it, and what it means for their business. We go through a rigorous analysis to uncover insights and convert them into growth opportunities and we surface data and recommendations in an easily digestible way for a variety of stakeholder needs.
What we offer
- Measurement
- Reporting
- Insights
- Optimization
Tips and Tricks
Understand what percent of your website visitors are Hispanic by analyzing your traffic by DMA.