The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that will help you…
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that…
Advertising Age’s 14th Annual Hispanic Fact Pack is out and full of insights that will help you connect with the exploding Hispanic market. Here are the top facts you cannot miss before you embark on your next Hispanic marketing project.…
We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. or consumers in other countries.…
Hispanic Heritage Month is around the corner and with it comes an influx of brands trying to connect to the ever-growing, digitally-savvy, and purchasing powerhouse: the Hispanic community. It’s always refreshing to see brands celebrating Hispanics. Some brands are well…
According to the Affordable Care Act tracking survey, the uninsured rates for Latinos dropped from a high of 36 percent pre-ACA to a low of 29 percent in the first quarter of 2016. But in comparison, non-Hispanics have fallen from…
If you’re a credit union you’re probably winning with Hispanics already, but could you be losing as well? Whether it’s attracting the almost half of unbanked/underbanked Hispanics or those who may be using other traditional financial services already, credit unions…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
In the first part of our series, we explored the reasons why marketing to Hispanics in San Diego not only makes sense but is a prime and ripe opportunity. Now let’s continue with Part II and see how you can do…
“San Diegans are younger, richer, and better educated than the rest of the nation. Some might say we’re better dressed and better looking, too.” – Ray Major, Chief Economist, SANDAG, SDBJ Forum: Economic Trends 2017. If this doesn’t put a…
