Integrating a mobile strategy into your brand’s messaging is essential when looking to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year. Relative to the general market, U.S. Hispanics have embraced mobile technology…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
Last month, we opined on Amazon’s rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to…
