Recently, many marketers have been focusing their attention on the U.S. Hispanic millennial demographic. By making Hispanic millennials their top priority, marketers may turn a blind eye to the older Hispanic generation. Given recent research, it’s clear that Hispanic marketing…
Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard marketing principles, but also a deep understanding of the complex…
There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and…
A recent article in MediaPost, Why Hispanic Agencies Are Fading, grabbed my attention and I am sure, the attention of many of my colleagues in the Hispanic advertising agency business. Although I agree with many of the points expressed in…
As we have discussed extensively on this blog, Hispanics are the largest minority in the United States and the most active and engaged segment online. Savvy brands should be targeting the Hispanic digital consumer to drive growth and should do…
Last month I attended the Association of Hispanic Advertising’s (AHAA) annual conference in Miami and walked away with a wealth of knowledge, inspiration, and overwhelming positivity about Hispanic marketing. This year, AHAA celebrates 20 years of evangelizing and advocating for…
Last month, Facebook announced that on April 12th, they will be “opening up the Instant Articles program to all publishers—of any size, anywhere in the world.” Yes, this means that brands can now leverage Facebook Instant Articles to engage with…
Hispanicize, an annual event for Latino trendsetters and newsmakers in digital content creation, was held last week in Miami. We sent three Capturadas to support our clients, build relationships, learn about the Hispanic market and of course, experience the fiestas.…
Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA. The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with…
According to Investopedia, “smart money” is “cash invested or wagered by those considered to be experienced, well-informed, in-the-know or all three.” Last month, smart money investors Verizon, WPP, AwesomenessTV (majority owned by DreamWorks Animation) joined UpFront Ventures and others by…
