With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them. Latina moms…
In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience. Part 1, covering Competitive Analysis, can be found here. Read on for Part 2, covering brand-owned Website…
In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience. Read on for Part 1, covering competitive analysis. More and more, brands are realizing that the U.S.…
In a sign of how much our industry is evolving, a brand — not a media company— has won the prestigious Portada Award as a Top Content Provider to Hispanic Audiences. When I founded Captura Group in 2001, I saw…
The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for…
Another Hispanic Heritage Month has come and gone. For brands, this time of year represents an opportunity to connect with the U.S. Hispanic market and influence the consumer behavior of a rapidly growing segment of the population. It’s no secret…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. According to 2013…
Setting up an effective content marketing team means staffing up with people with interdisciplinary skill sets, talents and backgrounds. While this is true for most marketing programs, it’s especially true when creating content for Latinos. The Hispanic market, after all,…
This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to…
As we approach the end of 2014, it is always a good time to reflect on what transpired through the year, analyze what happened, and apply that analysis to the future. Overall, it was a great year for Hispanic online…
Captura Group is a Hispanic Digital Agency with full- service bilingual capabilities.
