Monthly Archives: September 2015

In November 2013, Facebook announced the launch of their Hispanic segment to allow brands to better target Hispanics on Facebook. In April 2014, they improved the segment by allowing marketers to target Hispanics by language preference. Today, Facebook has given…

In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing evidence that Hispanics were becoming mobile first consumers. Today, a mobile…