Monthly Archives: June 2015

Earlier this month, I was honored to lead the first ever Hispanic panel at the 11th Annual San Diego Interactive Day, right in my hometown. As I thought about my experience, I realized that the digital conference was a perfect…

If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it. Recently,…