Home Run Multicultural Insights from the 2023 World Baseball Classic
The 2023 World Baseball Classic was a huge success from an audience, engagement, and merchandising perspective. The tournament featured teams from across the world with the final between Japan and the U.S. drawing a peak of 6.5 million viewers (a 69% increase from the previous 2017 final) across the Fox Sports 1 cable network, Fox Deportes, and Fox Sports’ streaming platform. The first pitch of the 2023 baseball season will take place tomorrow and although the WBC is technically an exhibition tournament, the cultural insights that brands can glean from it are Major League. From America's Pastime to a Global[…] Read more
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Home Run Multicultural Insights from the 2023 World Baseball Classic
The 2023 World Baseball Classic was a huge success from an audience, engagement, and merchandising…
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